ARIES ARCADE
GAME
GAME
“As soon as we saw the car chase inspired
video behind the song all we wanted was to
jump into the race with the band… we knew
fans would feel the same.”
video behind the song all we wanted was to
jump into the race with the band… we knew
fans would feel the same.”
For the release of Song Machine’s ARIES we were tasked with finding a covid-friendly
way to promote the single while allowing fans to interact with the track.
The goal was to take the awesome ARIES vibe and distill it into a Final Drive arcade
throwback, custom pixel art and crunchy pixels included. And with over a million
button
smashes to date we think we hit the mark.
PLAY VIDEO
PIXEL PALOOZA
The visual style of the Gorillaz is iconic, so we weren’t about to take it lightly. To make
sure the game was as fun to
look at as it was to play, we created over a hundred custom sprites, animated gifs and pieces of art referencing the
ARIES music video and other Gorillaz art and media. We even hid a few Easter eggs in the mix, and fans blew our
minds with how quickly they picked up on the references in our inverted retro world.
look at as it was to play, we created over a hundred custom sprites, animated gifs and pieces of art referencing the
ARIES music video and other Gorillaz art and media. We even hid a few Easter eggs in the mix, and fans blew our
minds with how quickly they picked up on the references in our inverted retro world.
results
The ARIES arcade throwback performed amazingly with over 40K fans showing up to play the game. Our conversions were boosted by 21% and we saw a distinct uptick in music consumption with over 108K streams attributed to the game. The resulting social buzz helped bring even more organic engagement around the experience.
We couldn’t be more stoked on how much our fans enjoyed (and continue to return to) our
arcade throwback, give it a play and let us know what you think!
40,000 +
PLAYERS AND COUNTING
72.63%
ENGAGEMENT RATE
108,000 +
AUDIO STREAMS
Social Highlights:
PRESS
PRESS HOUSE ONE
Nov. xx, 2020
“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi tempus eleifend leo,
eu ultrices erat pretium maximus. Etiam iaculis turpis eu enim pretium, efficitur…”
PRESS HOUSE TWO
Nov. xx, 2020
“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi tempus eleifend leo,
eu ultrices erat pretium maximus. Etiam iaculis turpis eu enim pretium, efficitur…”
PRESS HOUSE THREE
Nov. xx, 2020
“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi tempus eleifend leo,
eu ultrices erat pretium maximus. Etiam iaculis turpis eu enim pretium, efficitur…”
Credits
Label: Warner Records
Campaign Digital Strategist: Jesse Ervin
Art Director: Kristina Boudreau
Digital Producer: Matthew Graber
Development: WEA
Campaign Digital Strategist: Jesse Ervin
Art Director: Kristina Boudreau
Digital Producer: Matthew Graber
Development: WEA
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