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Influential Exec’s Career Spans Senior Label Posts, Artist Management, Entrepreneurship, Social Justice Initiatives
LOS ANGELES, CA – September 23, 2021: Warner Records announced today that Steve “Steve-O” Carless has been named to the newly created post of President, A&R. Carless will join the company on December 1st, reporting to Co-Chairman & CEO Aaron Bay-Schuck. He will work closely with Warner Records’ entire A&R team, as well as Julian Petty, EVP/Head of Business & Legal Affairs, and Chris Atlas, EVP, Urban Music & Marketing.
One of the most influential and accomplished executives in the industry, Carless was most recently founder of his own SC Company, driving projects for artists such as Beyoncé and Polo G. Over his career, he has held senior A&R and creative posts at Def Jam Recordings, Atlantic Records, Republic Records, and was President of Uptown Records, working with chart-topping artists Nipsey Hussle, Big Sean, YG, Jeezy, 2 Chainz, Dave East, Pusha T, and many more.
In making the announcement, Bay-Schuck said: “Steve-O has one of the most brilliant A&R minds in our business – driven by an innate ability to identify and nurture emerging artists and champion superstars. He’s been behind the success of countless hits and the development of next generation talent. Combined with his experience in artist management, as well as multiple other areas of our industry, he’s a true renaissance man and a fantastic addition to the Warner Records senior executive team. Tom [Corson] and I are very happy that he’s come on board, and we’re looking forward to all the amazing talent and music we know he will be bringing into the fold.”
Carless noted: “I’m thrilled to be joining Aaron, Tom, and the entire Warner Records team at such an exciting time in both the label’s growth and the evolution of our business. I’m incredibly grateful that this iconic label group recognizes the critical importance, growth, creativity, and worldwide inclusiveness of the vast diversity of artists of color the world over. My focus will be on rising Black creators as they need to know they have advocates in positions of power who can be mentors, guides, and will support them as they navigate the music world and devote themselves to making game-changing music. With the belief of the team and our resources, we will create multiple runways and landing strips for creative entrepreneurs and artists of every stripe.”
Prior to Warner, Carless was Executive Vice President of A&R at Universal Music Group’s Republic Records. He has worn multiple hats during his climb up the ranks of the music business. He began his music career in 2003 as an office assistant at Star Trak Entertainment, home of the Neptunes. The following year, he joined Def Jam Recordings, working as Director, Lifestyle & Radio Promotions. In 2012, he moved to Atlantic Records, where he oversaw multiple platinum-certified projects for YG and Jeezy, while also serving as President of Jeezy’s Atlanta-based CTE World Recordings. He returned to Def Jam in 2015 as Senior Director, A&R & Special Projects before being named Senior Vice President A&R, Artist Relations & Development.
Alongside his label posts, Carless has worked independently on a number of award-winning projects. In 2014, he co-founded the Marathon Agency, and began to manage the career of the late artist and entrepreneur Nipsey Hussle. Forming a partnership with Atlantic Records, they released Nipsey’s acclaimed debut album, the Grammy-nominated Victory Lap, followed by two posthumous Grammy wins in 2020. In 2019, he worked with Beyoncé’s Parkwood Entertainment to help A&R her No. 1 album, The Lion King: The Gift and acclaimed Black Is King visual album.
Carless co-manages rising hip-hop superstar Polo G, who scored his first No. 1 on the Billboard 200 this past spring, with Hall of Fame, and well as his first No. 1 on the Hot 100, “Rapstar.” He is also part of the management team for the Nipsey Hussle Estate. Carless has headed several entrepreneurial ventures, including the lifestyle branding company, Best of Both Offices, which he co-founded in 2005. A passionate activist, while at UMG/Republic, he was organizer of the Republic Records Action Committee and a member of UMG’s Meaningful Change Task Force.