While some artists and labels spent the last five years chasing viral hits on TikTok and Instagram, Bay-Schuck and Corson have steered Warner Records into old-school artist development. Since taking over Warner in 2018, they’ve signed stars Zach Bryan, who was a 21-time finalist for the 2024 Billboard Music Awards; Teddy Swims and Benson Boone, who are both nominated for best new artist Grammys; Dasha, who “crossed over in pop and country,” Corson says; and rapper NLE Choppa, who hit 9 billion career total streams. The label also relaunched Linkin Park, which released its first studio album in seven years, From Zero, and debuted at No. 2 on the Billboard 200. Boone and Teddy Swims, Bay-Schuck says, “have emerged as two of the most important new names in music after years of artist development work.” 

These long-term successes added up to a 6.55% current market share, a nice improvement over 2023’s 5.96%. “We didn’t buy anything,” Corson says. “We built our market share organically. It’s a great testament to what our artist team has done the last six years.” Adds Bay-Schuck: “We are no longer in a rebuilding phase. We’ve arrived. Now we need to grow from here.” —S.K. 

Read here: https://www.billboard.com/p/billboard-2025-power-100-list/