Please join me in welcoming Jacqui Bransky to the Warner Records Digital Marketing team as VP, Web3 and Innovation. She is joining us from Universal Music Group where she was the Director, Commercial Innovation & Artist Strategy. In her role, she developed strategies for UMG’s digital goods and metaverse opportunities across artists, labels, partners, and marketplaces. She led the key strategic partnerships with various Metaverse companies including launching 15+ campaigns with Genies (a Web3 avatar and digital collectable company.)

Prior to UMG, Jacqui was an Artist Manager and Head of US Marketing at FRNDS MGMT, working with Alison Wonderland, Chet Porter, Crooked Colours, The DMA’S, and GRAACE. While at FRNDS MGMT, her work increasingly implemented blockchain technologies and she spearheaded Alison Wonderland’s WonderQuest project, which has grossed over $3 million. The project combines NFTs with a metaverse component, allowing collectors to derive utility from their fantasy themed NFTs, including a dedicated location in Decentraland that hosts virtual concerts and more. Jacqui has also developed successful NFT projects for Chet Porter and is well-versed across platforms and marketplaces.

Jacqui loves to travel. She has snorkeled between two tectonic plates in Iceland at the Silfra Fissure (which has the clearest water on earth) and has gone skydiving in the Swiss Alps.